SBI General Insurance has named Shrish Mahuli as its new Chief Business Officer, marking a strategic move to accelerate growth and deepen market reach.
In his new position, Mahuli will lead the company’s overall business strategy, with a strong emphasis on expanding distribution networks and driving customer-centric initiatives. His mandate also includes strengthening the insurer’s footprint across key markets and enhancing its competitive positioning.
Shrish brings more than two decades of experience, having spent over 24 years across the insurance and automotive sectors. Over the course of his career, he has held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he contributed to business expansion, distribution development, and growth strategy.
Welcoming the appointment, Naveen Chandra Jha, Managing Director and CEO, highlighted the timing of Mahuli’s entry as significant, given the sector’s ongoing momentum driven by increasing awareness and shifting customer expectations. He noted that Mahuli’s experience in scaling businesses and building strong distribution capabilities is expected to support the company’s focus on expanding its reach, improving customer engagement and delivering sustainable growth.
Shrish, in his statement, expressed enthusiasm about joining the organisation during a phase of rapid industry transformation. He pointed to the company’s strong foundation and customer-first approach as key drivers of future growth and said he looks forward to collaborating with the team to further strengthen operations and drive long-term value.
From a RiskAwareness perspective, Shrish Mahuli’s deep experience across insurance and automotive ecosystems strengthens SBI General Insurance’s ability to navigate distribution risks and evolving customer expectations in a volatile market.
His track record in scaling businesses and multi-channel expansion positions the insurer to balance growth ambitions with disciplined risk management, particularly amid rising competition and changing risk profiles in India’s insurance sector.
